Brand & Experience Audit
A focused review of your brand, story, product, UX and customer experience, and the strategy behind them. You get a clear read on what is lowering perceived value and what to fix first.
Executive Creative, Brand & Experience Advisory
For leaders who need brand, design, CX, AI and creativity to become business advantages, not downstream outputs.
I work with founders, owners, boards and executive teams at moments where brand, positioning, customer experience and company perception carry real business weight.
What advisory means
- What should this company mean?
- Why should anyone care?
- What should we dare to own?
- How should the experience prove the promise?
- Where does the customer experience create trust or doubt?
- Is the design quality helping or weakening perception?
- How does AI change what we make, how we work and how customers experience us?
- What needs to be protected creatively?
- What decisions are making us generic?
- Who has the authority to protect the standard?
Ways I work
The shape of the work depends on the business moment. The common thread is senior creative judgment applied before, during or around the decisions that affect perception, experience and value.
Executive Narrative Sprint
A focused sprint to sharpen the company or product story for a major move: a launch, a raise, a sale, a repositioning or a new market.
Advisory & Co-creation
Deeper work with the leadership team on strategy, positioning, narrative and experience direction. We create together. I work alongside your team, not above it.
Ongoing Counsel
Regular access to senior judgment on strategy, brand, product, design and the decisions that matter, including fractional or interim creative leadership.
Fractional design, brand and experience leadership
Some companies do not need another agency. They need senior creative leadership close to the decisions.
I can work with leadership teams, CMOs, product leaders, design teams and agencies to set direction, review work, raise standards, shape the narrative and make sure the company's brand and experience move together.
This is useful when the company needs senior design or brand leadership without hiring a full-time executive role.
For PE-backed and acquisition-driven companies
In PE-backed environments, brand and experience often become value-creation issues.
A platform company may have a strong commercial case, but the market story, brand architecture and customer experience may not yet express the full value of the business.
AI can add another layer of complexity: new capabilities, new operating models, new customer expectations and new narratives that need to be made understandable.
That matters when you need to align leadership, integrate acquisitions, attract talent, support sales, prepare for exit or make the company easier for the market to understand.
The work is not cosmetic. It is about making the value case clearer.
When execution is needed
I am the founder of Metropolis, an independent design company focused on brand, digital experience and creative execution.
This advisory practice is separate from agency production. But when strategy needs to become design, I can connect the work to Metropolis and help ensure the execution keeps the standard.