Start with what is changing.
Perhaps the company has outgrown its story. Perhaps the product is better than the experience around it. Perhaps a launch, fundraise or sale is approaching. Perhaps work is being made, but nobody has the authority to protect the standard.
That is enough for a first conversation.
For advisory work, creative and design leadership or design execution through Metropolis:
hi@michaelsullivan.coTell me what is changing, what is at stake and why it matters now.
I read every message personally.
Based in Stockholm. Working internationally.