Michael SullivanCREATIVE ADVISORY

Work

Selected work

A career across global brands, AI initiatives, digital transformation, hospitality, luxury, finance, commerce and creative leadership.

The work below is not presented as a conventional portfolio. It is evidence of the environments I have operated in: premium brands, complex experiences, high expectations and strategic creative decisions.

Selected experience through senior roles at Accenture Song, Vaimo and Metropolis, with brands including LVMH, Marriott, Porsche, Bulgari, Raffles, W Hotels, Sofitel, BNP Paribas, Secret Escapes and Art Basel. AI-related work has been part of my advisory, product and experience practice since 2021.

Art Basel / App

Designing for desire, not attention.

Luxury brands do not win by shouting. They win through restraint, codes, detail and emotional precision.

Display Magazine / Print

The importance of paper

Hospitality is one of the clearest expressions of brand experience.

Automotive and premium experience / Porsche

Where precision, status and emotion meet.

Some brands carry a standard where every detail affects perceived value.

Finance and high-trust digital experience / BNP Paribas

Making trust visible.

In high-trust categories, design is not decoration. It is how confidence becomes visible.

Commerce and travel / Secret Escapes

Aspiration and conversion in one experience.

The best digital brand experiences do not separate desire from conversion. They make them work together.

Creative leadership at scale / Accenture Song / Vaimo / Metropolis

Bringing creativity into enterprise transformation.

Large organizations rarely lack activity. They lack clarity, creative authority and alignment.

CX, digital product and brand experience / CX / Digital product / Brand experience

Designing experiences that make strategy visible.

Customer experience is where brand stops being a promise and becomes evidence.

AI strategy, product and experience / AI-related initiatives since 2021

Working with AI before it became a boardroom cliché.

AI has been part of my advisory, product and experience practice since 2021.

Founder and creative leadership / Metropolis

Building and leading an independent creative company.

Building and leading Metropolis gave me operator-level understanding of how strategy, creativity, teams and delivery connect.