Work

Selected work

A career across global brands, AI initiatives, digital transformation, hospitality, luxury, finance, commerce and creative leadership.

The work below is not presented as a conventional portfolio. It is evidence of the environments I have operated in: premium brands, complex experiences, high expectations and strategic creative decisions.

ART BASEL / BRAND APP

Designing for desire, not attention.

Luxury brands do not win by shouting. They win through restraint, codes, detail and emotional precision.

W HOTELS / BRAND AND IDENTITY

A beach club for a city that did not have one.

The strongest identities are decided in the experience, not the logo.

DANFOSS / CONCEPT AND APP

Making the case for the energy nobody sees.

The cheapest energy transition is the one made of energy we do not waste.

SOFITEL / BULGARI / RAFFLES / HOSPITALITY PLATFORM

Turning hospitality into a digital relationship.

A brand promise has no value unless the experience can carry it.

VICITY / FOUNDER, PRODUCT AND BRAND

The startup I carried for fifteen years before building it.

Some ideas are not late. They are waiting for their technology.

DISPLAY MAGAZINE / PRINT

The importance of paper.

We did not advertise the studio. We printed what the studio believed in.

NAVIGARE YACHTING / TRAVEL, PREMIUM BRAND BUILDING

Building a brand that could survive its own success.

Premium is not a price point. It is a maintenance standard made visible.

HEINEKEN / ADVERTISING

Welcome to the world of Heineken.

Global brands do not create desire globally. They create it one city at a time.

HENRI LLOYD / BRANDING

Redrawing an icon without erasing it.

Heritage is not what you keep. It is what you choose to keep.