I build companies through design.

I founded Metropolis in Barcelona and ran it for seventeen years. We designed brands, products and digital experiences for clients including LVMH, Marriott, Porsche, Art Basel and a range of fintech companies and banks. I exited in 2017. In 2026, a new chapter of Metropolis began with Isaac Leon, who now leads creative while I advise.

I also cofounded Izakaya, a frontend studio that later joined Metropolis, and Display, an international luxury magazine that made our point of view visible.

At Enfo, I grew the design business by 200 percent. At Accenture Interactive, I built and scaled the digital division in Denmark, then led Brand Experience and Design for Accenture Song across the Nordics. Most recently, I served as Experience Director at Vaimo.

It taught me that good work needs creative authority. Without it, the standard disappears one compromise at a time.

I founded and exited Vicity, a curated city guide built on one rule: only the absolute best a city has to offer, nothing else. I took it through Google for Startups before handing it to the team that built it. I am now building in stealth while advising companies, founders and leadership teams.

Building keeps me honest. I still know what it feels like when the money, the deadline and the outcome are your own.